Q3 2024 eNewsletter
Meta Quest Global Expansion
Exciting news! Meta Quest gift cards have expanded into new markets, now available in Australia, Belgium, Denmark, Finland, Italy, Netherlands, Norway, and Sweden. This marks one of the largest expansions of the year from the global experts at TDS. Interested in learning more about our international services? Click the button below.
2025 Budget Planning Starts Now
While Q4 is just around the corner, now is the time to start planning your 2025 gift card marketing budget. Taking a proactive approach allows you to set clear goals for the year ahead. Review your marketing spend across digital and physical channels, analyzing which campaigns and promotions delivered the best results. Understanding what worked well in 2024 will guide you in making informed decisions for 2025.
As you plan, identify new marketing opportunities to boost your program next year. Whether it’s exploring emerging digital platforms, refining your in-store promotions, or leveraging trends like personalized and virtual gift cards, setting a strategy early ensures you’re prepared to maximize growth in 2025.
Want to learn more from the gift card strategy experts? Reach out to us at [email protected] today.
TDS Client Summit
TDS Gift Cards hosted a Client Summit to great success earlier this September. Our clients and industry partners from around the globe joined to connect with and learn from the TDS global team of gift card experts. Thanks to everyone who attended!
IMA Europe London Summit - October 2 – 3 | London, UK
We are proud to sponsor the IMA Europe London Summit and look forward to supporting the leading event in the European incentives market and connecting with our industry partners. Will you be attending? Reach out to TDS Gift Cards Director of EMEA, Jay Atkinson, to get connected at [email protected]
RGCA Forum 2024 - October 7-9 | San Diego, CA
The TDS Gift Cards team is thrilled to be sponsoring the RGCA Forum, this year in sunny San Diego, CA. Come visit us at the TDS Gift Cards table in the Innovation Lab to connect and catch up. If you are interested in booking a meeting with our team, please reach out to TDS Co-founder and COO, Tim Pechmann, at [email protected]
The Big Handshake Loyalty - October 15-16 | Amsterdam, NL
The TDS Gift Cards team is excited to attend the Big Handshake Loyalty event in Amsterdam. We look forward to connecting with some of the brightest minds in the loyalty industry. Will you be attending? Reach out to TDS Gift Cards Director of EMEA, Jay Atkinson, to get connected at [email protected]
New Appeasement Best Practices
Retailers have shifted their approach to handling customer complaints, particularly fraud claims, by increasingly relying on brands to take responsibility. Historically, brands were cautious about offering appeasements to avoid encouraging fraudulent activity, but retailers are now pushing brands to offer appeasement credits to loyal customers reporting fraud, instead of referring them back to the retailer.
Despite improved card security, fraudsters continue to find ways to exploit PIN codes. Retailers are training staff to detect tampering, but no solution is foolproof. TDS stays on top of all trends and best practices on behalf of our clients. Want to learn how we can help your gift card program stay up-to-date? Reach out to us at [email protected].
New Legislation in Maryland
Maryland has passed Senate Bill 760, aimed at combating the growing issue of gift card tampering. The law requires brands to add a specific tamper warning to their cards and for closed loop cards to cover all numbers related to redemption. All physical cards sold in the state of Maryland must comply with the requirements by the effective date of 10/1/2025.